KODAK Digitizing is an E-commerce company focused on digitizing analog media. I was tasked with art directing the Black Friday and Cyber Monday campaigns. I wanted to bring a higher level of photography direction to the brand, create eye-catching digital marketing assets, as well as refine components and character styles.
These campaigns were very successful, generating record revenue for the company.
Typography styles, button styles and colors.
A series of assets that are unified and have a strong sense of consistency, beauty, and festivity.
