DTV For You is a consumer loyalty app created to reward loyal DIRECTV customers for their years of membership.
During this project I collaborated on user flows and wireframes, created design systems, delivered high fidelity prototypes, ensured WCAG accessibility standards, worked closely with dev, and helped conduct usability testing. I played a strong role in aligning cross-functional teams, created presentations, and took a lead role in presenting to stakeholders.
User flow and low fidelity wireframes.
Various components, character styles, and primary/secondary colors.
Bringing the web app to life with the design system (various components, colors, character styles, and photography).
