The goal of this rebrand was to improve the original website/app by veering away from solely focusing on traveling nurses and to broaden the target audience by accommodating any traveling professional.
There was a strong focus in refining the user experience by condensing the interface, creating clear typography with defined character styles, defining consistent components for every interaction, simplifying navigation with user flows/sitemap and wireframes, as well as the implementation of WCAG accessibility standards.
Sitemap and low fidelity wireframes.
Typography styles, button styles and colors.
Bringing the website to life with the application of color, styles, systems and photography.
Previous projects for other clients.